Case Studies

Online video is a great way to promote your products and services, but using video can also be a terrific way to source funding for your Business or small start-up. In recent years, Crowdfunding websites like Kicktarter, Fundit, IndieGoGo, etc. have become a vital resource for inventors and entrepreneurs to help find funding quickly, so ...

We recently received an excellent video from Darlene Abarquez, who created a video for her blog MakeFabulousCakes. In this video, she highlights how easy it is to make a super quick Valentine’s gift by creating gorgeous looking meringue pops. This type of video could be useful for any small food business who create similar products ...

In this short video, I show you how quick and easy it can be to create a simply, yet effective photo light box for your product shots. This photo light box will help present your products in their best light and is perfect for anybody wishing to take simply shots that will be displayed on ...

I have been aware of Sugru (self-setting rubber that can be formed by hand) for some time, but they have just released their new product video and I had to post it immediately. It is one of the best examples of a product demonstration video I have seen maybe ever. Not only does the presenter ...

I saw this modern square speech bubble graphic used recently in a Kickstarter video and thought it would be a great resource to have. I have recreated the graphic in various colours and you can download your preferred colour below – click on any of the images below to view the large version: Instructions for ...

With the Christmas fast approaching, people will soon be filling up on Christmas dinners, chocolates and pudding. Now is a great time to create a quick promotional video of your gym and facilities to help entice those post Christmas clients. It can also be a great way to seduce active members into renewing their memberships. ...

With Christmas just around the corner, why not download and use these great free titles and create a heartfelt Christmas Video Card. Displaying a Christmas Video Card on your website, blog or newsletter can be a great way to thank customers for their support throughout the year and show them how much their business means ...

An important part of the video production process is what we call recording “Fill Shots”. “Fill Shots” are the shots which lead from one scene into another or can be faded in over a narration. Basically, every piece of footage you shoot (other than a direct interview) is a fill shot. You can never really ...

Agriculture and farming has been the lifeblood of communities for millennia. However, in the western world it has become increasingly difficult for small local farmers who produce a variety of goods to compete with the large conglomerates who supply the big multinational supermarket chains. With many countries, especially in the EU and America, also struggling ...

Using video to promote your products during the holiday season is one of the most effective ways to connect with your customers. If you are a small or independent retailer, you probably don’t have the budget to create a professional video or to run an ad campaign on local TV or radio. However, don’t let ...

The Hair & Beauty business is a great example of a highly competitive industry which can really benefit from the implementation of online promotional videos. Video, compared to written brochures, is an excellent medium to show potential clients first-hand exactly the type of services and products you provide, as well as showcasing your experience, expertise, ...

I have just finishing reading “Would you like to see how we made our fries with that? Behind McDonalds’S Big Transparency Play” over at Co.Create and thought it was definitely worth sharing. Here is a synopsis of the article, but the full thing is worth the read: McDonald’s Canada gambled with a frank question-and-answer-driven social ...

Although this download is super simple it is something that can be used over and over again. It is a black bar with a transparency that you can use to highlight names and titles, places or even to make subtitles easier to read. We used it a few times in our Case Study Video for ...

Following on from our blog “5 Inspiration Videos for your Coffee Shop” I saw this great Tea video and thought it definitely could provide inspiration to start-ups of all kinds. There were a few things I thought were really notable about this video: 1. Start your video before you’re up and running In this video, ...

If I was asked to describe what my perfect Bar or Pub would be, I would automatically think of a place where I can relax and enjoy a conversation and a drink with friends and acquaintances. I also enjoy going to a bar to watch sports and dine on some fresh quality food. Creating a ...