When one hears the word “Logo” one may automatically think of a business logo like the golden arches of McDonald’s or the swoosh of Nike. Over time companies like these have spent huge amounts money marketing and advertising their logo, especially on tv, just so you will remember their brand or aspire to wear their clothes.
If you own or run a business, are you currently adding your business logo to your videos? If not, why not? In business terms, your logo is really like your company’s identity and can symbolise what your business stands for. Having a professional well designed business logo will help make your business more visible and credible. It will also help build brand awareness with customers and potential clients, as well as distinguish your brand from your competition. You can also use this logo with all your marketing materials such as business cards, letter headings, social media, etc., and start to create real brand recognition in the marketplace.
This quick tip video simply shows you how you can add your logo or watermark to your promotional videos. You can use either transparent PNGs, JPEGs or Bitmaps to create your logo or watermark. Learn how to quickly re-size and place your logo anywhere in the video output screen and how to use the “Always On Top” button so your logo will keep playing on top of other media in your mix.
To learn more about creating and producing business and marketing videos, please visit our Video School.
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