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Media Info

Media Info Launched

August 13, 2012
25-07-2012 16-37-05

We are super excited to launch in association with the release of the new trakAxPC 4.  Over the last year or so, we have noticed that more and more of our customers are small business owners, who are using trakAxPC to create videos for their stores, their products or their services. We are true believers that online video does work for small business and has a direct impact on the bottom line. aims to give small businesses the tools they need to create great videos regardless of their budget (or lack of one!).

We hope you get a chance to look around. Our press release is below, if you’d like to feature us on your site (we would obviously be extremely grateful!) and please drop us a line at any stage if you’d like further information on anything at all.

Press Release launched to help small businesses harness the power of online video.

Dublin, Ireland. July 2012

Media Contact – Catriona Barry /

HighAndes, the company behind trakAxPC, have announced the launch of their new online small business resource centre, The trakAxBusiness website provides small businesses with the resources and tools to create unique marketing videos from conception to final distribution. The site shows companies how to use online videos to promote and market their business, products, and services.

Video tutorials on the site demonstrate how companies can create their own online marketing videos using affordable equipment and the trakAxPC multimedia editing suite. These tutorials highlight simple methods and principles for shooting and editing promotional videos. Topics covered include basic camera and lighting techniques, editing and video production using trakAxPC, optimising video with Search Engine Optimisation, video distribution and more. The site also features practical real-life examples of trakAxPC being used by businesses, as well as detailed blog entries that provide inspiration on the types of video businesses can create along with ideas for promoting videos online.

According to Catriona Barry, General Manager of HighAndes, “In these tough economic times, small businesses with limited marketing budgets are looking at inexpensive alternative ways of promoting their products and services. With online marketing videos becoming more prevalent and quality HD camcorders available at affordable prices, represents an essential resource for organizations looking to develop a sophisticated media presence within a small-business budget.”

The launch of coincides with the release of the updated version of trakAxPC, a professional multimedia editing suite. New features in this upgrade include support for popular file formats such as AVCHD and .MOV, as well as a new photo slideshow creation tool.

HighAndes Limited, the company behind trakAxPC, is headquartered in Dublin, Ireland. It develops, distributes, and licenses sophisticated multimedia-creation software and professional content bundles for PCs and mobile devices. As well as their PC product trakAxPC, HighAndes has also created trakAx MovieExpress, a sophisticated multimedia editing suite for mobile phone devices.

For more information, please contact Catriona Barry

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