Are you a craftsman or tradesman who works on their own and are out of ideas for making a video? Why not create a video on what you’re good at, creating a product! In this super simple video, we see Mick Pierce doing what he does best, creating a surfboard from scratch.
This video is only 30 seconds long, yet we get a great insight into the skill and finesse the man has. If you work a lot with your hands, there are some quick tips you can take from this video. Most of the shots are simply of Mick’s hands working with his tools and the board. There are some close-up shots of the hands interspersed with some medium to long shots of the workplace. The soundtrack also gives a sense of calm and adds to a mood of tranquility. It also gives the feeling that Mick really enjoys what he is doing. If you’re in need of some relaxing and soothing sounds, you can check out some chilled out loops and beats here.
Finally, I really like the last shot with the tagline “Made, Not Manufactured”. This really emphasizes the handmade / bespoke quality of the product and allows customers to connect to the person and the product their buying. See if you can come with a tagline that highlights your beliefs and values that customers can identify and relate with.
Before I began this blog post, I thought I understood the term “Tradesman”. However, after I began researching some videos and read Wikipedia’s definition, I began to realize there is a lot more to a tradesman then meets the eye. A tradesman “is a skilled manual worker in a particular trade or craft. Economically and socially, a tradesman’s status is considered between a laborer and a professional, with a high degree of both practical and theoretical knowledge of their trade”. Typically, a tradesman begins life as an apprentice, working and learning from a Master. After a number of years training, one becomes a “Journeyman”, which means you have completed an apprenticeship and are fully educated in that trade or craft. However, to become a Master, you must submit a master work piece to a guild for evaluation and be admitted to the guild as a master. For this blog post I have concentrated on trademans mainly working in the fields of carpentry, joinery, steel work and electricity.
1. Promoting your Comany and Services.
In this first video, Nigel Best from Electrical Training 4U (ET4U) introduces us to his company and the courses they provide. He quickly presents some important background information on the company, for example, what areas they cover and how they came to be in business. The video provides the viewer and potential clients with some excellent visual information, as you get to see the excellent facilities first hand. We also hear testimonials from current and past students and learn about the super aftercare service ET4U provides and the benefits the course can provide to students. All this positive information builds trust and confidence within the potential client.
With regards to the video, they use some simple fades between some segments, as well as straight video cuts with no transitions so one segment leads directly in to the next. They also use J and L cuts and fade text in and out to introduce Nigel. The only one suggestion I would make, is when they are interviewing the students, the camera is a bit close and cuts off the top of their heads. This is where the rule of thirds will help when positioning your camera.
As mentioned in previous posts, testimonial videos are a great way to engage potential customers. They are a great way for small business to market their company, products and services and can be incorporated into any industry promotion. I really like this video because Gez, from Brighton Bespoke Joinery Ltd, puts you at ease quickly and one really gets the feeling that they are professional, reliable, trustworthy, eco-friendly and that their work is of the highest quality. This is further instilled as we meet former clients who advocate that the work was of an excellent standard and the price was very competitive. It also becomes clear from them that the company is 100% customer focused and they are willing to make the client happy and go that extra mile which is really what you want at the end of the day. The video is well made and the rule of thirds is used to great effect when interviewing Gez and the former clients.
3. An Interview.
Having an interview on your website is an excellent way to connect with your customer base and develop relationships. This type of interview can be placed on your Homepage, About page or simply for creating an interesting blog post. It is also an opportunity to talk about yourself without having to force the issue or sound vain. Shane Smith from Sound Seattle Carpentry, introduces himself and we get to learn how he got involved in the business. We get a great insight into what makes Shane tick and really feel his enthusiasm for carpentry. However, for me, there are some Do’s and Don’ts in this video production. I’ll start with the don’ts. You may notice in the video the top of Shane’s head is cut off. This is because the camera is zoomed in or placed to close. I would recommend zooming out a touch so the viewer can see Shane’s head fully which would conform to the rule of thirds. Also once or twice the camera shakes so I would suggest making sure the camera is placed on a tripod and securely tightened. However, the transitions between each segment are nice and clean and the use of the large white text works well against the black background for the questions.
4. A 1 minute short video.
In this first video, City Beautiful Carpentry have created a really simply yet effective short video. With classical music setting a relaxing tone and beautiful macro shots from the camera, one gets a real sense of calm. The up-close shots and quick cut edits give the video and craftsmanship a perception of finesse and precision. To learn more about different camera settings such as Macro, please click here.
This second video captures a moment in time within a workshop. This type of video is perfect for your blog and YouTube channel. It highlights the skill and passion of the employee, as well as demonstrating the quality of the material and products being created. It also allows potential clients to see first-hand how the process works and can put their mind ease as it shows the quality is of the highest standard. Again with quick cut edits and J and L cuts, this is a type of video anyone could produce in a short amount time and perfect for sharing on your blog and social media sites.
5. A Short Documentary.
This longer type of video may be more suited to a person who has a specific trade or skill which maybe uncommon to the general public such as a blacksmith, Stonemason, Welder, etc. It is a great way to tell a story about your trade and how you have learned and developed your techniques over the years. Here, Aaron Petersen shows the blacksmithing techniques involved in forging a Rams Head Fire Tool. This video is very professional but there are loads of tips you can take from it. My first tip would be the amount of “fill shots” one should take. “Fill Shots” are shots which can lead from one scene into another or can be faded in over a narration. I have found you can never really have enough. In this video, there are tons of fill shots, from the intro scenes around the farm to the many different shots of hammering the rod. There are lots of J and L cuts, and the music soundtrack varies from scene to scene with high tempo loud drums when banging the hammer to more relaxing sounds for gentler precision work.
If you would like a particular trade, craft or skill covered or would like to see further examples, please write to us and leave a comment as we would be more than happy to help out.
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