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McDonalds uses Video Marketing to Build Trust

I have just finishing reading “Would you like to see how we made our fries with that? Behind McDonalds’S Big Transparency Play” over at Co.Create and thought it was definitely worth sharing. Here is a synopsis of the article, but the full thing is worth the read: McDonald’s Canada gambled with a frank question-and-answer-driven social …

Pub & Bar

Promote your Bar using Video.

If I was asked to describe what my perfect Bar or Pub would be, I would automatically think of a place where I can relax and enjoy a conversation and a drink with friends and acquaintances. I also enjoy going to a bar to watch sports and dine on some fresh quality food. Creating a …

Instagram Menu

Instagram Menu – An Idea for Restaurants

When I first saw this video, I thought “What a great idea”. It then suddenly dawned on me that not only was this restaurant using Instagram as a social media platform to share customer images of their food, but they also created an online video demonstrating how this idea works. The owners of the Comodo …

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5 Inspirational Videos for your Coffee Shop

Following on from our Inspiration Videos for Restaurants, we thought it would be great to show examples of how coffee shops are using video to promote their cafés, their products and their people. If you are a coffee shop owner, you may be thinking “do I really need a video?” or “will a video really …

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5 Ways to Use Video to promote your Restaurant

The restaurant industry has to be one of the most competitive and diverse industries to be a part of. Whether your restaurant is in a major city or a small rural village, how are you going to let potential diners know about your business, style of food and location? Adding a video to your website, …