Sometimes coming up with new ideas for an online video can be difficult. One can always create a business overview video, a video on the products and services you provide or depending on the type of industry, for example restaurants, you can create quick videos on a new menu or new dishes. However, finding inspiration for other types of videos can be challenging. However, one video you can create every year which I believe can be successful is a work or product anniversary video.
Work Anniversary – BirchBox 3 Year Anniversary
I saw this work anniversary video recently for BirchBox and thought it was great. BirchBox delivers high-end beauty, grooming, and lifestyle samples once a month, customized just for you.
What I like about this video:
Real Customers, Real Testimonials – one way of really building trust and loyalty for your product is showcasing real customers using and commenting on your products and services. If people are loving what you’re doing, why not get their testimonials, create a video and let those people who may be sitting on fence see how great your product is and hopefully they will soon become customers too.
A Simple Thank You – No company can survive without their customers and clients, so it is always nice to let them know their appreciated. For a subscription based service like BirchBox, letting their customer see that their continued support is acknowledged and to see their own videos used in a BirchBox marketing video will certainly add to the feel good factor and continued loyalty.
Video Design- The video is really well edited and put together and is very achievable for anyone with a tight budget. The video uses nice colourful backgrounds and a simple text font, as well as straight cut transitions between each clip. The areas were they highlight the communication on social media sites can be captured using affordable screen recording software such as SnagIt or Camtasia. You can also download customer’s videos from YouTube using a simple web downloader application that can be easily found through a Google search (NB. always remember to ask the owner for permission to use the video in any potential marketing activity). It is also a good way of opening up the social communication channels with your customers.
Soundtrack – I believe one of the most important aspects of any video is the soundtrack selection and in this video they really nailed it. It’s upbeat, has the right tempo and has the feel good factor. It can be tough finding the right soundtrack but I have included a list which contains tons of great sites which may help when selecting your next track – 34 Websites to Download Royalty Free and Creative Commons Music for Free
Product Anniversary – Wolverine 1000 Mile Centennial Edition Boot
In this video, we see Wolverine celebrating the 100th anniversary of their Original 1000 Mile Boot with a special Centennial Edition. I love original handcrafted products and especially love these types of videos that demonstrate the expertise and skills of the craftspeople involved.
What i Like about this video:
Quality Product – If you have had a product that has been on the market for a century, well, it must be one hell of a good product. However, it doesn’t really matter how long your product has been around, most customers or potential clients will have no idea how the product is actually made, the time and effort involved in creating it or the skill and expertise of the craftspeople. This is a why a great promotional video like this one really demonstrates all the processes involved and highlights the overall quality of the product.
Storyboard- This may seem slightly obvious but the story of the video is about a pair of boots being created from start to finish. However, before you start any recording, it is important to write down or storyboard all the steps, elements and shots required to create the video. When you watch the video you will notice there are lots of different camera angles and shots which keep the viewer interested. Having a comprehensive list or storyboard of the all the scenes and different shots and camera angles required will keep you on track and focused on the job at hand.
Staff recognition – It is also great for the viewer and customers to see the real hardworking people who put in the time and effort creating the product. I’m sure as well the staff appreciate the company placing them in the video and allowing them the opportunity to showcase their skills
Soundtrack- Finally, like the previous video, they have again really nailed the audio track. The American style folk track works perfectly with the product which is handcrafted in the US. It’s important to note that if you do use a free song from a website like, for example, the Free Music Archive, be sure to give the appropriate credit to the artist. Every Creative Commons license requires giving appropriate credit. It’s important to understand this, and to also know what this phrase “appropriate credit” means. Usually, this simply means writing the following in the credits of your video and/or in the description field on a file sharing site like YouTube:
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