I have been aware of Sugru (self-setting rubber that can be formed by hand) for some time, but they have just released their new product video and I had to post it immediately. It is one of the best examples of a product demonstration video I have seen maybe ever. Not only does the presenter do an awesome job explaining the product, but they have embraced the low-fi setting and made it really fun, spontaneous and instantly likeable (you only have to look at the YouTube comments to get a feel for the great reaction it is receiving).
So, if you think you need big budgets, pro lighting and expensive software to make a great video – start thinking again. It’s really only a case of using your imagination and what you have available to you!