There were a few things I thought were really notable about this video:
1. Start your video before you’re up and running
In this video, Emilie Holmes gives a wonderful overview of her business, its aspirations and goals and ultimately the final product and they haven’t even launched yet. It’s a great way to get some buzz for your company and although this is a great Kickstarter video, it would work equally as well on Facebook or the company’s homepage.
2. Product Shots
The shots of the tea, which is the main focus of this video, are really well done. You can easily replicate this look by creating a lightbox in your office / home (Click the link to see how we made ours). The link below shows how you can make a lightbox for as little as $2 from a cardboard box, some tissue paper or white cloth and some white paper. A lightbox is a really great piece of equipment if you are taking product shots. The hour or two required to build it will definitely pay off.
3. Choice of Fonts
I love the choice in this video. The hand-drawn quality of the font adds to the artisan nature of the products, but the text is still really clear and legible. I have found a few options below of fonts with a similar look and feel and all cost $25 or less:
Happy Cloud: http://www.youworkforthem.com/font/T3689/happy-cloud
Handu – http://www.youworkforthem.com/font/T3148/handu
Taluhla – http://www.youworkforthem.com/font/T3091/taluhla
Looks like Emilie’s video will succeed as a Kickstarter video as they are already really close to their fundraising goal and hope the business is a great success.
trakAxBusiness.com is created in partnership with trakAxPC – video editing for beginners.