This video is for a company larger than we normally feature on our Inspiration section, but I had to include it, as it is a perfect business video in almost every way. Coming in at just 4 and a half minutes, we get to understand the story behind Heath Cermamics, their philosophy, their talented staff, see their beautiful store displays and of course covet their gorgeous products.
They’ve used a lovely Xylophone type soundtrack that works really well. They are lots of examples of J and L Cuts (learn about these here) in the edit and almost all the interviews use the Rule of Thirds – you can easily incorporate these techniques into your video. They’ve used a very simple font for all the titles and kept everything really simple and clean. Love it!