One of the camera techniques that we cover in the longer Camera Techniques tutorial (view it here) is the Rule of Thirds. Personally, I think this is one of the simplest ways to make your videos look more professional – and it doesn’t cost anything!
By using the rule of thirds, you will make the shot more interesting by either placing your subject in the first or last third of the screen – take a look at the photos below and above and hopefully you will get the idea. Remember, this is just a rough grid and you don’t have to be exact. Often beginners often place themselves slap bang in the middle of the screen and often either too close or two far away in the frame. By simply mapping out the grid and placing yourself in the right or left hand section of the grid – you are already on your way to making a better video.
Watch some examples of the rule of third in action (and some really great small business videos below);