Artisan Videos, Crafts, Inspiration, trakax for Business

Potblack Ceramics – Craft Video Inspiration

January 21, 2012

I saw this video from Milk Bar and had to post it. It is a great example of an craft / artisan video. What makes this video work is that firstly Travis seems like such as nice guy and secondly he is really comfortable in this video. It is a really straight-forward production and something you could definitely try and emulate yourself. You see only glimpses of his products and in a way I think this really works because you are then intrigued to see more after listening to the back story behind them.

On a technical side, you can see that this video uses lots of shots implementing the Rule of Thirds and edits using J and L Cuts

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