I saw this video from Milk Bar and had to post it. It is a great example of an craft / artisan video. What makes this video work is that firstly Travis seems like such as nice guy and secondly he is really comfortable in this video. It is a really straight-forward production and something you could definitely try and emulate yourself. You see only glimpses of his products and in a way I think this really works because you are then intrigued to see more after listening to the back story behind them.