Informal Videos aren’t Unprofessional – Just More Fun!

Informal Videos aren’t Unprofessional – Just More Fun!

Over the last few weeks, we have been having a huge amount of internal discussions on what are the actual barriers that prevent people from ...

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Simplicity at its Best- The Humble Bread and Butter

Simplicity at its Best- The Humble Bread and Butter

Never in my life have I wanted to eat a piece of bread smothered in delicious creamy butter as much I have after watching this ...

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Analysis of the ‘Car Cosmestix’ Video

Analysis of the ‘Car Cosmestix’ Video

Creating a business video like the Car Cosmestix may seem like a complicated process but it really isn’t. We believe the key to creating a ...

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ArtNouv – A Video Production Case Study (using trakaxPC 5)

ArtNouv – A Video Production Case Study (using trakaxPC 5)

Recently I had an opportunity to work with the director and owner of ArtNouv, Kritika Ashok, and create a short promotional video for her business. ...

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Using Video to Promote a New Product Line – A near flawless example

Using Video to Promote a New Product Line – A near flawless example

Introducing a new product line is one of the most exciting times for any company. You’ve put lots of thought, energy and probably tears into ...

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What is the Optimal Length for a Business Video?

What is the Optimal Length for a Business Video?

If you are thinking about creating a video for your business, it is important to think about the overall length of the video. There has ...

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10 Statistics that prove you should take Video Marketing seriously

10 Statistics that prove you should take Video Marketing seriously

If, by chance, you were stuck on a desert island with a volleyball as a friend for the last year or so, you may have ...

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5 Practical Tips to Creating a Successful Kickstarter Campaign Video

5 Practical Tips to Creating a Successful Kickstarter Campaign Video

If you’re thinking about launching a Kickstarter campaign, your video is going to be a vital component of the process – according to Kickstarter, projects ...

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Give, give again, and give some more! Using “How to” videos to build your audience.

Give, give again, and give some more! Using “How to” videos to build your audience.

In March I got the chance to hear a talk by Gary Vaynerchuk at SXSW. His enthusiasm is infectious and we even ended up buying one ...

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1 Minute Video to Promote a New Product or Service. The LovinDublin Example.

1 Minute Video to Promote a New Product or Service. The LovinDublin Example.

Dublin (where we are based) is going through somewhat of a food revival and when I saw this video today, promoting a new Lunchbox service ...

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